Reading App | NAVI UX Challenge
Category
UX Research · Reading Mobile App
Company
Areamovil
Role
UX Designer
Duration
UX Challenge
Team
Solo
Product Impact
- NAVI: an AI-assisted mobile reading app designed for readers looking for a unique literary experience.
- UX proposal covering discovery, personal library, community, and cross-platform sync.
- Information architecture and user flow defined through benchmarking against Goodreads, Audible, Wattpad, and Libby.
Leadership Highlights
- Pure UX challenge: research method, information architecture, metrics, and validation tools.
- End-to-end Design Thinking process: Empathize, Define, Ideate, Prototype, and Test.
- Defined heuristic principles and a journey map for María as decision-making guides.
Overview
NAVI is an AI-assisted mobile reading app for readers seeking a unique literary experience. This project was a 100% UX challenge: with no final visual deliverable, I defined the research method, core features, usability metrics, and experience-evaluation tools.
Business Context
Benchmarked Goodreads (community and recommendations), Audible (subscription and sync), Wattpad (serialized content), and Libby (local libraries). I analyzed user experience, business model, retention, and technical aspects to position NAVI in its niche.
My Role
UX Designer responsible for solving the brief: research, core features, usability metrics, and experience recognition through heuristic evaluation, journey map, and card sorting.
Responsibilities
- Research method based on Design Thinking (Empathize → Define → Ideate → Prototype → Test).
- Project stages: initial research, problem definition, ideation, prototyping, and iterative testing.
- Tools applied: empathy map, brainstorming, rapid prototype (Figma/XD), interviews and observation, iteration (Miro/Trello).
- Information architecture with categories: Profile & Preferences, Discovery, Library, Sync, Community, Notifications, Organization, Loans, Reviews, and Help.
- Usability metrics: task time, success rate, errors, satisfaction, retention, learnability, accessibility, and performance.
- Experience recognition: Nielsen heuristic evaluation, María's journey map, and card sorting.
Challenge
Design the UX strategy for an AI reading app without relying on visual deliverables: define how to research, what to measure, and which tools to use to validate the experience, grounding every decision in usability principles and the reader's real journey.
Process
- Empathize: benchmarked Goodreads, Audible, Wattpad and Libby across UX, business model, retention and technical dimensions to map the competitive landscape.
- Define: created an empathy map and a persona (María) to frame the problem around discovery, personalization, library management and community.
- Ideate: ran a Design Thinking workshop and used card sorting to define the information architecture: Profile, Discovery, Library, Sync, Community, Loans, Reviews and Help.
- Prototype: built rapid wireframes and a low-fidelity interactive prototype focused on task flows rather than polished UI.
- Test & measure: selected usability metrics (task time, success rate, errors, satisfaction, retention, learnability and accessibility) and applied Nielsen heuristics to evaluate the experience.
Visual
Results
- Complete UX framework: method, stages, tools, metrics, and heuristic evaluation documented.
- María's journey map covering discovery, sign-up, personalization, exploration, community, and feedback.
- Product categories and heuristic principles ready to feed a later UI and functional prototype phase.