Work Experience

Responsibilities

• Owned the design system end-to-end for B2C/B2B apps and internal operational tools, using advanced token and component structures to maximize front-end performance.
• Turned complex logistical, customs, and compliance requirements into streamlined, user-friendly features by mapping critical user journeys.
• Partnered directly with Product and Engineering to execute high-priority roadmap initiatives, resolving technical implementation constraints seamlessly.

Key achievements

• Built a centralized, highly scalable design system that unified 3+ product verticals, significantly reducing design-to-development handoff time.
• Optimized core B2B/B2C conversion funnels through iterative design driven by quantitative live data and continuous customer feedback.

Responsibilities

• Conducted continuous user research and translated actionable customer insights into interactive prototypes and high-fidelity UI designs.
• Led rigorous front-end QA testing to track visual bugs, working side-by-side with engineers to iterate and ship improvements based on live analytics.

Key achievements

• Reduced digital asset development time by 25% by establishing and standardizing internal visual brand identity guidelines.
• Increased design system efficiency by 15% through strict oversight and documentation of UI pattern usage across teams.

Responsibilities

• Designed high-fidelity interactive user flows and prototypes. Led and executed rigorous usability testing sessions with real end-users to validate proposals.
• Maintained, structured, and updated custom enterprise design libraries.

Key achievements

• Designed and deployed a multi-brand enterprise design system in 4 months, standardizing component architecture and nomenclature — a 40% reduction in interface creation time.

Responsibilities

• Created wireframes, functional mockups, UI Kits, and 45+ high-fidelity interactive prototypes.
• Managed digital style guides and ensured total adherence to visual brand guidelines across web and mobile platforms.

Key achievements

• Implemented and maintained a robust component library, increasing visual consistency by 40% across all customer-facing platforms.
• Delivered the final design and asset handoff for a key web and mobile product launch within a strict 2-month deadline.

Responsibilities

• Creation and maintenance of Design Systems and UI Kits.
• Development of functional prototypes.
• Execution of web and mobile projects.

Key achievements

• Developed 5 activities in the UI area such as Hi-Fi construction, Design System, and UI Kit.
• Collaborated on and presented over 45 functional prototypes to the development team.
• Presented the final version of the web and mobile project within 2 months with excellent results.
• Worked on more than 3 different projects in the company, implementing new design methodologies and delivery strategies.

Responsibilities

• Designed web and mobile applications for banking, multi-level marketing, sports, and e-learning industries.
• Integrated internal UX methodologies to streamline agency project delivery and optimize workflow prioritization.

Key achievements

• Evangelized and integrated accessible design best practices across digital product development, aligning with WCAG standards.

Responsibilities

• Identified and mapped all manual process flows of the current system to formulate the logic and design of the new automated system.
• Conducted user testing focus groups.
• Developed wireframes, mockups, and interactive prototypes that represent design ideas and user flows.

Key achievements

• Led 10+ user testing focus groups, resulting in the incorporation of 3 new product features within a 6-month period.
• Collaborated closely with the QA team by conducting usability tests that identified key areas for improvement, resulting in a smoother and more satisfying user experience.
• Increased user engagement by 40% and improved content generation by 15% through a combination of user interviews and A/B testing-driven product flow optimization.