Work Experience
A track record of shipping product design across B2B SaaS, fintech, enterprise, and consumer apps.
Senior UX/UI Designer
Shappi, Inc.
Promoted
Jan 2026 – Jul 2026
Remote
- Built a centralized design system that unified 3+ product verticals, standardized UI patterns, and reduced design-to-development handoff time.
- Redesigned internal logistics tools, simplifying customs and compliance workflows for the Operations team and making complex processes easier to navigate.
- Optimized B2B and B2C conversion funnels by translating quantitative user data into targeted improvements across Ambassador and Traveler journeys.
Responsibilities & full experience
Responsibilities
- Led end-to-end UX/UI and product design for B2B and B2C applications, traveler journeys, and internal operations tools, aligning user needs with business priorities and technical requirements.
- Translated complex logistics, customs, and compliance requirements into intuitive user flows and interfaces that simplified operational tasks.
- Managed and evolved a centralized design system, using design tokens and reusable components to support consistency, scalability, and efficient implementation.
- Collaborated with Product and Engineering teams to deliver roadmap priorities, coordinate design-to-development handoffs, and ensure high-fidelity front-end implementation.
Key achievements
- Built a centralized design system that unified 3+ product verticals, standardized UI patterns, and reduced design-to-development handoff time.
- Redesigned internal logistics tools, simplifying customs and compliance workflows for the Operations team and making complex processes easier to navigate.
- Optimized B2B and B2C conversion funnels by translating quantitative user data into targeted improvements across Ambassador and Traveler journeys.
UX/UI Designer
Shappi, Inc.
Feb 2025 – Jan 2026
Remote
- Reduced digital asset development time by 25% by establishing and standardizing internal visual brand guidelines, streamlining asset creation and ensuring consistency.
- Increased design system efficiency by 15% by documenting UI patterns and overseeing their consistent use across teams.
Responsibilities & full experience
Responsibilities
- Conducted user research and synthesized insights to inform UX/UI design decisions and address user needs.
- Created wireframes, interactive prototypes, and high-fidelity UI designs, translating research findings into clear user flows and intuitive interfaces.
- Performed front-end visual QA, identifying and documenting UI defects and collaborating with Engineering to ensure consistency between designs and implementation.
- Refined designs using product analytics and direct user feedback, partnering with Engineering to support continuous improvements to the user experience.
Key achievements
- Reduced digital asset development time by 25% by establishing and standardizing internal visual brand guidelines, streamlining asset creation and ensuring consistency.
- Increased design system efficiency by 15% by documenting UI patterns and overseeing their consistent use across teams.
Analyst II UX/UI Designer
Porvenir S.A.
Sep 2024 – Feb 2025
Bogotá, Colombia
- Designed and implemented a multi-brand design system in 4 months, standardizing component naming conventions and visual design guidelines across 6+ major projects.
- Reduced interface creation time by 40% and improved UI consistency by 20% through reusable components and standardized design practices.
Responsibilities & full experience
Responsibilities
- Designed user flows, high-fidelity interfaces, and interactive prototypes, translating design requirements into intuitive digital experiences.
- Led the planning and execution of usability testing with end users, validating design proposals and translating findings into actionable UX/UI improvements.
- Structured, maintained, and updated enterprise design libraries, organizing reusable components to support consistency and efficiency across projects.
Key achievements
- Designed and implemented a multi-brand design system in 4 months, standardizing component naming conventions and visual design guidelines across 6+ major projects.
- Reduced interface creation time by 40% and improved UI consistency by 20% through reusable components and standardized design practices.
Product Designer Jr
CasaToro Automotriz S.A.S.
Promoted
Apr 2024 – Jun 2024
Bogotá, Colombia · Remote
- Implemented and maintained a reusable component library, increasing visual consistency by 40% across customer-facing platforms.
- Completed the final design and asset handoff for a key web and mobile product launch within a strict 2-month deadline.
Responsibilities & full experience
Responsibilities
- Created wireframes, functional mockups, and 45+ high-fidelity interactive prototypes to support the design of web and mobile experiences.
- Developed UI kits and maintained digital style guides, ensuring alignment with brand guidelines across web and mobile platforms.
- Organized reusable UI components and prepared design assets and specifications for development handoff.
Key achievements
- Implemented and maintained a reusable component library, increasing visual consistency by 40% across customer-facing platforms.
- Completed the final design and asset handoff for a key web and mobile product launch within a strict 2-month deadline.
UI Designer
CasaToro Automotriz S.A.S.
Mar 2023 – Jun 2024
Bogotá, Colombia · Remote
- Contributed to 3+ digital projects through design systems, UI kits and structured design methodologies.
- Collaborated on the creation and presentation of 45+ functional prototypes to the development team.
Responsibilities & full experience
Responsibilities
- Created and maintained design systems and UI kits to support consistent interface design across web and mobile projects.
- Developed high-fidelity interfaces and functional prototypes to communicate design proposals and interaction flows.
- Collaborated with the development team to present prototypes, clarify UI specifications, and support design handoffs.
Key achievements
- Contributed to 3+ digital projects through design systems, UI kits and structured design methodologies.
- Collaborated on the creation and presentation of 45+ functional prototypes to the development team.
UX/UI Designer
Kubo Mobile S.A.S.
Oct 2022 – Feb 2023
Bogotá, Colombia
- Promoted and integrated accessible design best practices into digital product development, aligning interfaces with WCAG standards to support inclusive user experiences.
Responsibilities & full experience
Responsibilities
- Designed web and mobile applications for banking, multi-level marketing, sports, and e-learning, applying internal UX methodologies to streamline agency project delivery and prioritize design workflows.
Key achievements
- Promoted and integrated accessible design best practices into digital product development, aligning interfaces with WCAG standards to support inclusive user experiences.
User Experience Designer Intern
University of La Sabana
Jan 2022 – Jul 2022
Chía, Cundinamarca, Colombia · Internship
- Increased user engagement by 40% and improved content generation by 15% by optimizing product flows through user interviews, usability testing and A/B testing.
- Contributed to the incorporation of 3 new product features.
Responsibilities & full experience
Responsibilities
- Mapped manual processes and translated them into user flows, wireframes, and interactive prototypes for a new automated system, incorporating insights from user testing.
- Conducted 10+ user-testing focus groups and worked closely with QA to identify usability issues and validate design solutions.
Key achievements
- Increased user engagement by 40% and improved content generation by 15% by optimizing product flows through user interviews, usability testing and A/B testing.
- Contributed to the incorporation of 3 new product features.