40%
Faster interface creation
Porvenir · Reusable components & standardized design practices
Valdrie Ducon.Sr. UX/UI Designer & Product Designer
Contact me
Available Full-time · Colombia
5+ years turning complex challenges into intuitive, scalable web and mobile products — connecting research, UX strategy and UI design with business goals.
Impact, in context
25%
Less asset development time
Shappi · Standardized visual brand guidelines
3+
Product verticals unified
Shappi · One centralized design system
Experience
5+
Years designing products
B2B SaaS, logistics, finance & consumer products
01
Selected work
Three perspectives on product design, systems thinking and delivery.
Shappi, Inc. · Mobile
Shappi App.
Senior UX/UI Designer · UX/UI Designer
1 yr 6 mos (Feb 2025 – Jul 2026)
Design a single product ecosystem that serves three very different audiences — Shoppers in Latin America, verified Travelers moving between countries, and Ambassadors driving growth — while abstracting away international logistics, customs, compliance and payment complexity. The product also had to unify a B2C app, a B2B app and internal operational tools under one coherent visual and interaction language, without slowing down the roadmap.
1 system · 3+ product verticals
View case study
Shappi, Inc.Web
Shappi.com | Marketing & Product Web
Senior UX/UI Designer · UX/UI Designer
1 yr 6 mos (Feb 2025 – Jul 2026)
Translate a complex three-sided marketplace — Shoppers, Travelers, Ambassadors — into a marketing web that is fast to understand, feels trustworthy for four different Latin American markets, and doubles as a product surface (shipping quote tool, traveler application) without breaking the visual language of the mobile apps.
Marketing → product journey
Real productsWeb · Marketing & ProductProduct DesignDesign system
P2P Sport (with Kubo Mobile)Mobile
P2P Sports | Kubo Mobile
UX/UI Designer
6 months
Design a single mobile product that serves very different user roles —players, clubs, high-performance staff and agencies— while keeping the experience simple, premium and consistent with a members-only sports brand.
Accessible web & mobile experiences
Real productsUX/UI · Sports MobileProduct DesignDesign system
02
More work
Digital products, systems and explorations.
Mercado Libre / Mercado PagoMobile
Mercado Libre Technical Challenge | UX/UI
Technical challengesUX/UI · Case Study
03
How I work
From complex requirements to a product that feels simple.
Understand the problem
Align user needs, business priorities and technical constraints.
Problem framing · FigJam
Research & validate
Map journeys and test assumptions with real users.
Journey maps · Maze
System & prototype
Build reusable patterns and high-fidelity experiences.
Components & prototypes · Figma
Handoff & QA
Partner with Engineering through delivery and visual QA.
Specifications & QA · Jira
04
Skills & tools
I start with the problem, not the solution. Research, prototyping and validation guide my decisions — working with Product and Engineering to create consistent, scalable experiences.
- Product design
- Design systems
- UX strategy
- Cross-functional collaboration
- Visual design
- User research
Product & UX
- Product design
- User research
- Journey design
- Usability testing
- Design thinking
- Digital products
- Human-centered design
- UX strategy
- Information architecture & user flows
- Cross-functional collaboration
UI & design systems
- Visual design
- Design systems
- Design tokens & components
- Interaction design & wireframing
- Prototyping
- Responsive web & mobile
- Design handoff & QA
- HTML & CSS · Storybook
Tools
- Figma · Make · Motion
- FigJam
- Maze
- Jira
- Lovable
- Adobe Creative Suite
- Miro
- Azure DevOps
AI-assisted workflow
- Claude Code · CoWork
- Gemini
- ChatGPT
- Cursor
05
Testimonials
Kind words from leaders and teammates I've had the privilege to collaborate with.
Shappi, Inc.
“I had the pleasure of working with Valdrie during his time at Shappi as a UX/UI Designer. He consistently brought creativity, attention to detail, and a strong user-first mindset to every project he worked on. I appreciate the contributions he made to Shappi and would confidently recommend him to any team looking for a talented UX/UI designer.”
CasaToro Automotor S.A.S
“I had the opportunity to work with Valdrie on the digital product design team, performing his role as UI. He is someone who works with integrity, proactivity, and a great disposition toward any design and team challenge he is given.”
University of La Sabana
“Excellent experience with Valdrie — we truly transformed the experience of our Unisabana App thanks to his contribution. I highlight his openness, connection with the client, active listening, and critical thinking.”
CasaToro Automotor S.A.S
“Valdrie is a responsible person, thoughtful when explaining or discussing the decisions he makes while designing each component. He is creative, always identifying the best solution for what's needed. Very proactive at documenting information and skilled with the tools that make life easier in Figma.”
CasaToro Automotor S.A.S
“Valdrie is a highly agile professional with great attention to detail. His graphic style is excellent, so the digital products delivered have both strong usability and high visual impact. In the projects he owned, he demonstrated great command of design systems and creative thinking with innovative proposals.”