Finzzy App | UX/UI
Categorie
Fintech · Mobile App
Company
Finzzy
Role
Product Designer · UX/UI Designer
Duration
6 days
Team
Product Designer, UX/UI Designer
Product Impact
- Personal finance app designed for the Colombian market, where ~70% of the population struggles to save and manage their finances and 50% have no formal budget.
- Centralizes multiple bank and financial accounts into a single dashboard, reducing the effort of expense tracking and encouraging saving habits.
- Intuitive, accessible experience aimed at reducing financial stress and improving users' economic stability.
Leadership Highlights
- Framed the problem, need and product goal from research on financial behavior in Colombia (Banco de la República, Superintendencia Financiera).
- Led the end-to-end case study in 6 days: research, problem statement, information architecture, UI and a navigable prototype.
- Prioritized product decisions around the Colombian user and multi-account management, a clear gap versus existing apps in the market.
Overview
Finzzy is a personal finance app that lets users in Colombia manage multiple bank and financial accounts in one place, plan their budget, track expenses and build saving habits through a simple, clear experience.
Business Context
In Colombia, the lack of financial planning and control affects a large share of the population. According to Banco de la República and the Superintendencia Financiera, roughly 70% of Colombians struggle to save and manage their personal finances, and 50% don't have a formal budget. On top of that, 44% of households report financial issues due to lack of savings. Existing apps, while useful, don't fully address multi-account management or the specifics of local financial behavior.
My Role
As Product Designer and UX/UI Designer I owned the project end-to-end in a 6-day sprint: research and definition of problem, need and goal; information architecture and user flows; UI and visual system; and a navigable prototype of the key screens (onboarding, dashboard, accounts, history and settings).
Responsibilities
- Research on context and financial behavior in Colombia.
- Definition of problem statement, user need and product goal.
- Information architecture and user flows for multi-account management.
- UI design and a consistent visual system for the app.
- Navigable prototype of key screens: onboarding, home, accounts, history, dashboard and settings.
Challenge
Design, in a 6-day challenge, a UX/UI solution that showcased analytical depth and a well-defined case study. The core challenge was to address Colombian users' financial pain points —excessive debt, lack of savings, instability and poor preparation for the unexpected— with an app that centralized multiple accounts in a clear, accessible way, tailored to their real financial behavior.
Visual
Results
- Full UX/UI case study delivered in 6 days, covering research, problem definition, flows, UI and prototype.
- Product proposal validated against real Colombian market data (Banco de la República, Superintendencia Financiera).
- Visual system and base flows ready to scale into a functional MVP for multi-account personal finance.