Bellpi.com | UI Design
Categorie
Automotive Marketplace · Web & Mobile
Company
Bellpi
Role
UI Designer
Duration
7 months
Team
Design & Product
Product Impact
- Increased visual consistency by 40% across all customer-facing platforms through a robust component library.
- Delivered final design and asset handoff for a key web and mobile product launch within a strict 2-month deadline.
- Contributed to 3+ different products across the company, introducing new design methodologies.
Leadership Highlights
- Proposed and led Design Critique sessions to ensure continuous product improvement.
- Managed digital style guides and safeguarded brand adherence across web and mobile.
- Presented 45+ functional prototypes to the client and development team with clear handoff docs.
Overview
Bellpi is a Colombian platform to buy and sell cars online. As UI Designer for 7 months, I led component creation, structured new product flows, and continuously evolved the design system, driving visual consistency across web and mobile.
Business Context
Bellpi operates in Colombia's used-car market, competing with classifieds and dealer sites by offering a curated, trustworthy digital experience. The platform needed a scalable UI foundation to launch new products and iterate quickly without losing brand coherence.
My Role
UI Designer responsible for the design system, UI Kits, high-fidelity prototypes, and hand-off. I also led Design Critique sessions and ensured full adherence to brand guidelines across every touchpoint.
Responsibilities
- Created wireframes, functional mockups, UI Kits, and 45+ high-fidelity interactive prototypes.
- Built and maintained the Design System and component library for web and mobile.
- Designed 10+ new screens and executed 10+ redesigns for desktop, mobile, and interactive screens.
- Managed digital style guides and enforced brand consistency across platforms.
- Presented final prototypes and delivered documentation for each hand-off to the dev team.
Challenge
Scaling a fast-moving product across web and mobile while keeping a single source of visual truth — and shipping a major launch under a tight 2-month deadline without sacrificing quality.
Visual
Results
- Robust component library adopted across all customer-facing platforms (+40% visual consistency).
- Web and mobile product launch delivered on time within a 2-month window.
- 45+ functional prototypes presented and handed off with complete documentation.
- 5 UI initiatives delivered: Hi-Fi construction, Design System, UI Kit, prototyping, and brand governance.