Landing Page Bellpi+
Categorie
Landing Page · Automotive
Company
CasaToro Automotor / Bellpi
Role
UI Designer
Duration
2 months
Team
Design
Product Impact
- Designed a landing page to promote Bellpi+, the mobile app that extends the Bellpi automotive ecosystem beyond vehicle sales.
- Highlighted core app value propositions — personalized reminders, online payments, service tracking, and technical-record access — to drive downloads and user adoption.
- Created a clear, conversion-focused landing experience aligned with Bellpi's brand identity.
Leadership Highlights
- Owned the UI design of the landing page end-to-end, from structure to final visual details.
- Translated complex app features into simple, scannable benefits for car owners.
- Aligned the landing-page visual language with Bellpi's existing web and mobile platforms.
Overview
Landing Page Bellpi+ is a promotional page designed to drive awareness and downloads of the Bellpi+ app. The app extends the Bellpi automotive platform into the post-purchase journey, helping car owners manage reminders, services, payments, and vehicle documentation in one place.
Business Context
Bellpi wanted to increase visibility of Bellpi+, its companion app for car owners. The landing page needed to communicate the app's value clearly, build trust with existing Bellpi customers, and convert visitors into app users while maintaining consistency with the broader Bellpi brand.
My Role
As UI Designer, I designed the landing page to promote the Bellpi+ app. I focused on turning app features into compelling, easy-to-scan benefits and ensuring a cohesive visual experience with the Bellpi ecosystem.
Responsibilities
- UI design of the Bellpi+ landing page.
- Translation of app features into clear, conversion-oriented content sections.
- Visual alignment with Bellpi's brand and existing digital platforms.
- Design of responsive layouts for web and mobile visitors.
Challenge
Give visibility to the Bellpi+ app through a landing page that converts visitors into users. The page had to communicate multiple app features — reminders, vehicle storage by license plate, online service payments, post-sale service tracking, and technical-record verification — without overwhelming the user, while staying visually consistent with the Bellpi brand.
Visual
Results
- Landing page delivered to promote the Bellpi+ app and support its launch.
- Clear communication of app features and value propositions for car owners.
- Cohesive visual design aligned with Bellpi's web and mobile ecosystem.